Essays about: "E-SQ"

Found 2 essays containing the word E-SQ.

1. 1. Shopping on social media: : A qualitative study to explore Chinese consumers’ purchasing experience on WeChat

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Lingtao Gu; Feiyan Mu; [2018]
   Keywords : Word of mouth; E-service quality; Social media; WeChat; Qualitative study; China;

   Abstract : WeChat is a widely used multi-functional social media platform in China. The increasing number of WeChat users provides new possibilities and challenges for company marketing strategy. We draw literature from word-of-mouth (WOM) and e-service quality (e-SQ). READ MORE

3. 2. Quality Online Banking Services

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Vasya Kenova; Patrik Jonasson; [2006]
   Keywords : Service quality; SERVQUAL; Online banking services; E-SQ Instrument;

   Abstract : Using an already developed model for measuring the quality of online services, the authors of this thesis have developed and later on modified a theoretical model (instrument) for measuring the quality of online banking services in particular. Using quantitative research method including the design and distribution of a questionnaire, empirical data was collected on which statistical analysis has been performed. READ MORE