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Showing result 1 - 5 of 18 essays matching the above criteria.

  1. 1. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

    University essay from Jönköping University

    Author : Linnea Olofsson; Linn Andersson Karlström; [2022]
    Keywords : E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

    Abstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE

  3. 2. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marvin Elabi; [2022]
    Keywords : E-loyalty; E-trust; E-satisfaction; E-wom.;

    Abstract : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. READ MORE

  4. 3. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amelia Nablsi; Swapnajit Saha; [2021]
    Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

    Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE

  5. 4. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Louise Bennhult; Hanna Frogner; [2021]
    Keywords : E-loyalty; subscription video on demand SVOD ; e-satisfaction; e-trust; switching barriers; website quality; customization;

    Abstract : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. READ MORE

  6. 5. Navigation User Interface design in e-commerce and its impact on customers' satisfaction : A mixed-methods study analysing the impact of different menu styles and user interface elements

    University essay from Jönköping University/Tekniska Högskolan

    Author : Michaela Kořistová; Christia Spiratos; [2021]
    Keywords : Navigation User interface design; e-commerce; e-satisfaction; mega menu; horizontal menu; hamburger menu;

    Abstract : .... READ MORE