Essays about: "E-WOM"
Showing result 1 - 5 of 13 essays containing the word E-WOM.
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1. Can I count on online reviews? : A qualitative study on customers’ trust of electronic word-of-mouth through online reviews on fast-fashion websites among millennials in France.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This thesis is situated in the research field of electronic commerce, specifically the aspect of fast fashion brands. This has drawn consumer interest because they find struggles when shopping for clothes online due to their inability to try the product before purchasing from sellers, which tends to result in information asymmetry. READ MORE
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2. The Impact of e-WOM on Consumer Buying Behavior : Case study in the Food Retail Industry (Sweden): ICA Gruppen
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : .... READ MORE
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3. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. READ MORE
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4. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Abstract Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE
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5. LOYALTY IN THE RETAIL FASHION INDUSTRY : The moderated effect of influencer marketing upon E-WoM and Brand loyalty
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : .... READ MORE