Essays about: "E-commerce Marketing"

Showing result 21 - 25 of 140 essays containing the words E-commerce Marketing.

1. 21. Prediction of the future trend of e-commerce

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Freja Engström; Disa Nilsson Rojas; [2021]
   Keywords : ARIMA; demographics; electronic commerce; ecommerce; machine learning; market analysis; polynomial regression; segmentation; support vector regression.;

   Abstract : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. READ MORE

3. 22. How Short-term Leasing Can Mitigate Vacancies in Retail Stores : Implementing Short-term Leasing in the Retail Industry

   University essay from KTH/Fastigheter och byggande

   Author : Jesper Öhman; Knut Benson; [2021]
   Keywords : Pop-up Store; Short-term Leasing; Property Owners; Commercial Real Estate; Retail; Pop-up butik; Korttidsuthyrning; Fastighetsägare; Kommersiella fastigheter; Detaljhandel;

   Abstract : Retail is changing. E-commerce is increasing its percentage of total sales while physical storesare closing. This affects how real estate companies work with retail spaces to minimizevacancies, and short-term leasing, also called pop-up stores, is one way to do so. Pop-ups haveexisted in different forms for a very long time. READ MORE

4. 23. Risk-benefit perception of AI use : Public perception of AI in healthcare and commercial domains

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Theodor Årnfelt; [2021]
   Keywords : Risk judgment; Benefit judgement; Affect Heuristics; Algorithm aversion;

   Abstract : AI applications are today implemented in a wide range of settings with the goal of achieving greater efficiency. However, these implementations can not be guaranteed to be free of risks. READ MORE

5. 24. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Andersson; Nicolai Pitz; [2021]
   Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

   Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

6. 25. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Marcus Hagström; Teo Bodin; [2021]
   Keywords : social proof; e-commerce; popularity information; customer reviews; brand equity;

   Abstract : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. READ MORE