Essays about: "E-commerce Trust"

Showing result 1 - 5 of 114 essays containing the words E-commerce Trust.

1. 1. EXPLORING ACCEPTANCE AND ADOPTION OF PRICING ROBOTS THROUGH THE AUTOMATION ACCEPTANCE MODEL. A case study within an e-commerce company

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Clara Engström; Danijela Smoljan; [2023-11-20]
   Keywords : Automation acceptance model AAM ; Automation technology; Dynamic pricing robot; Technology acceptance model TAM ; Technology acceptance and adoption; Technology trust; Psychological Ownership PO ;

   Abstract : Recent technological advancements have enabled the development of more automated and adaptable technological environments. User acceptance and adoption of technology is a critical issue in the rapidly evolving technological landscape. Implementation of automation technology takes both financial and human resources. READ MORE

3. 2. TRUST ONLINE: Visual Cues for Trustworthy News

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Marco Helin; Tim Zetterqvist; [2023-02-01]
   Keywords : Trustworthiness; news articles; domain suffix; associated images; comment;

   Abstract : This study was born in the light of the Swedish Civil Contingencies Agency’s (MSB) release of a handbook on how to counter information influence activities, along with a growing distrust placed upon media outlets by the public. The purpose of this experiment was to test knowledge from earlier research in the e-commerce domain on what makes a website perceived as trustworthy but applied and tested on images of news articles. READ MORE

4. 3. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
   Keywords : Service encounter; Social presence; Mere presence; E-commerce;

   Abstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE

5. 4. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Hannes Swärd Brattström; Amer Habul; [2023]
   Keywords : E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

   Abstract : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. READ MORE

6. 5. Consumers Data: When the Private Goes Public : An exploratory study on consumers’ concerns in the public and private spheres of e-commerce.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Ray Nablsi; Ouras Al-Bardan; [2023]
   Keywords : Consumers’ concerns; e-privacy; e-security; e-commerce; personal data; private sphere; public sphere.;

   Abstract : In the digital era, e-commerce has gained significant traction, displacing traditional brick-and-mortar stores. However, this transition has raised concerns among consumers regarding e-privacy and e-security. Disclosing personal information on public e-commerce platforms exposes individuals to potential risks, such as data breaches. READ MORE