Essays about: "E-commerce and the importance of social media"

Showing result 1 - 5 of 8 essays containing the words E-commerce and the importance of social media.

  1. 1. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

  3. 2. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Sofia Hillerborn; Maja Eriksson; [2022]
    Keywords : D2C Business Model; Decision-making Process; E-Commerce; Online Customer Experience;

    Abstract : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. READ MORE

  4. 3. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Oskar Eriksson; Mathilda Axelsson; [2022]
    Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

    Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE

  5. 4. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Madelene Hansson; Adam Manfredsson; [2020]
    Keywords : Big Data; E-commerce Marketing; Ethic; Deontological; Utilitarian; Digitalization; Website Cookies;

    Abstract : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. READ MORE

  6. 5. Data Quality Model for Machine Learning

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Nitesh Nitesh Varma Rudraraju; Varun Varun Boyanapally; [2019]
    Keywords : Machine learning; Data Quality Attributes; Data Quality Model;

    Abstract : Context: - Machine learning is a part of artificial intelligence, this area is now continuously growing day by day. Most internet related services such as Social media service, Email Spam, E-commerce sites, Search engines are now using machine learning. READ MORE