Essays about: "E-loyalty"
Showing result 1 - 5 of 19 essays containing the word E-loyalty.
-
1. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. READ MORE
-
2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.
University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE
-
3. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. READ MORE
-
4. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE
-
5. Antecedents of E-Loyalty in the Context of Online Fashion Retailers
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers. READ MORE