Essays about: "E-mail marketing"
Showing result 1 - 5 of 33 essays containing the words E-mail marketing.
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1. Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. READ MORE
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2. Auditing auditor identities : Auditor attributes, professional and commercial orientations, and the implications for audit practice
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : Currently, auditors face changes in the auditing industry, which has increased the focus on marketing activities. Despite professional ideals, an increase in the commercialization of audit firms has been observed, shaping the identity of the auditor. READ MORE
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3. Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails. ... READ MORE
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4. Increasing the efficiency of marketing e-mail in customer retention
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Technology development has changes many things in the way businesses are done nowadays. Compa-nies needed to readapt their processes to the new demands of the markets in order to be competitive in online platforms. To achieve this, companies need to focus on retaining customers. READ MORE
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5. Negative Effects on Trust in B2B Relationships
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The concept of relationship marketing is a continuously growing research area in the field of academic research. A topic being widely discussed is which factors builds trust and the importance of having trust in business-to-business (B2B) relationships. READ MORE