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1. 1. French luxury companies: Challenge to design E-Commerce without affecting their brand image

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Paul LASSALLE; Clément LEMAIRE; [2010]
   Keywords : Marketing; luxury companies; french; e-commerce; brand image; E-merchandising; E-CRM; Louis Vuitton; Luxury market; French market; Website; Brand and Reputation;

   Abstract : Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand image Authors: Clément LEMAIRE and Paul LASSALLE Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, Brand and Reputation Purpose: How French luxury companies, in a context of changing demand, use the e-commerce without affecting the image of their brand? Method: In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and primary data from our observation of Louis Vuitton website. READ MORE