Essays about: "ECC European Capital of Culture"
Found 1 essay containing the words ECC European Capital of Culture.
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1. City Marketing: How to promote a city? : The case of Umeå
University essay from Handelshögskolan vid Umeå universitetAbstract : A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to those techniques. READ MORE
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