Essays about: "ECONOMIC FACTOR MARKETING"

Showing result 11 - 15 of 33 essays containing the words ECONOMIC FACTOR MARKETING.

  1. 11. Winegrowers’ motives and barriers to convert to organic farming in Pfalz and Rheinhessen, Germany

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Laura Siepmann; [2016]
    Keywords : Viticulture; five capitals framework; Systembolaget; sustainable development; Rhineland-Palatinate;

    Abstract : Agricultural practices play a crucial role when discussing sustainable development in the world. Organic farming is a possibility to increase the overall sustainability, because it balances the environmental, economic, social and productive spheres better than conventional farming. READ MORE

  3. 12. The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Matteo Betti; Iram Jahan Dad; [2016]
    Keywords : nostalgia; proneness; desire for uniqueness; shopping behavior; marketing; quantitative; european; CSI; consumer styles inventory; personal; historical; hedonic; hedonistic; utilitarian; shopping motivations; consumer behavior;

    Abstract : Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. READ MORE

  4. 13. Greece: an attractive destination : Striving towards development or failure?

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Kiriaki Kicki Grigoriadou; [2014]
    Keywords : Greece; destination; unsafe unsecure; travelers; re-attract; push; pull; stagnation; crisis; image; marketing; promotion; money; crisis management;

    Abstract : Greece is a well-known and recommended summer destination since the 1800’s. Greece have has its ups and downs however, travelers have always visited the country. When the economic crisis hit the country a reduction in the numbers of travelers and how those travelers spent their money differently became visable. READ MORE

  5. 14. Successful Entry Strategies on the Chinese Market : -A Case Study of a Swedish Industrial Company: SKF

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Lijing Yu; Yun Fu; [2013]
    Keywords : SKF; Entry strategy; Successful factor; Chinese market; Different perspective;

    Abstract : Nowadays, the Chinese market is attracting more and more attention from foreign countries, which consider China as a potential partner. Making feasible decisions is the foundation of accessing success in the Chinese markets. READ MORE

  6. 15. A value chain analysis for timber in four East African countries : an exploratory case study

    University essay from SLU/Dept. of Forest Products

    Author : Daniel Hulusjö; [2013]
    Keywords : Value chain; analysis; timber; East Africa; värdekedja; analys; virke; Östafrika;

    Abstract : This study is a value chain analysis for timber in East Africa. It was commissioned by Vi Agroforestry, a nongovernmental organisation registered in Kenya, Rwanda, Uganda and Tanzania engaged in a rural development program that involves promoting tree planting and enterprise development (Vi Agroforestry, 2012). READ MORE