Essays about: "ECONOMIC FACTOR MARKETING"

Showing result 6 - 10 of 33 essays containing the words ECONOMIC FACTOR MARKETING.

1. 6. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Viktoria Gnatenko; Chenyu Huang; Simon Olsson; [2019]
   Keywords : Internationalization process; Foreign market knowledge; Foreign market entry; Globalization; Born Globals; Small and medium sized enterprises SMEs ; Entry modes.;

   Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE

3. 7. Sustainability Marketing : Sustainability Marketing on the Chinese Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

   Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

4. 8. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : John Mozayani; [2018]
   Keywords : Information and Communications Systems Security; Information Security; Internet of Things; IoT; Accountability; Business Models; Innovation and Growth; Consumer Awareness and Advocacy; Customer Experience; Customer First Mindset; Value Proposition; Enterprise Buyers; Informations- och Kommunikationssystem Säkerhet; IoT; Ansvar; Affärsmodeller; Innovation och Tillväxt; Konsumentmedvetenhet och konsumentskydd; Kundupplevelse; Kundens förstånd; Värdesättning; Företags Köparen;

   Abstract : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. READ MORE

5. 9. Storleksexpansion av lantbruksföretag genom sidoarrende : beaktade faktorer i beslutsprocessen

   University essay from SLU/Dept. of Economics

   Author : Torgny Pettersson; [2017]
   Keywords : arrende; beslutsprocess; företagsutveckling; heltidslantbruk; sidorarrende; storleksexpansion;

   Abstract : The numbers of full time farmers that cultivate in excess of 100 hectares increase steadily. At the same time the number of famers is decreasing and the farms grow larger. This result in a redistribution of the arable land and causes the share of land as well as average farm size farmed by full time famers to increase. READ MORE

6. 10. Tjänsteutveckling i skogssektorn : en fallstudie av Södras ekonomiska rådgivning

   University essay from SLU/Dept. of Forest Products

   Author : Jonas Samuelsson; [2017]
   Keywords : ekonomi; generationsskifte; intervjuer; kommunikation; kvalitativ; relationer; relationsmarknadsföring; tjänstekvalitet; utvärdering; communication; economy; evaluation; generational; interview; relations; relationship marketing; service quality; qualitative;

   Abstract : Dagens tjänstesektor växer sig allt starkare vilket ställer krav på konkurrenskraftiga tjänsteerbjudanden. För skogsnäringen innebär det ett större fokus på att erbjuda helhetslösningar till skogsägarna. En tjänst som har framtiden för sig är rådgivning inför generationsskiften då 1/3 av skogsägarna är över 65 år. READ MORE