Essays about: "EFFECT OF MEDIA ON a product"

Showing result 1 - 5 of 57 essays containing the words EFFECT OF MEDIA ON a product.

1. 1. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

   University essay from

   Author : Clara Dahlgren; Leon Enshagen; [2023]
   Keywords : TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

   Abstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE

3. 2. As startups go remote, what happens to creativity? A qualitative study on remote work's effect on creativity in startups

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Douglas Bengtsson; Joel Edholm; [2023]
   Keywords : creativity; start-ups; remote work; media richness theory;

   Abstract : Since the COVID-19 pandemic, remote work policies have been increasingly adopted by start-up companies. As creativity is needed for startups to bring new ideas to the market, it is relevant to understand how remote work policies might affect creativity. READ MORE

4. 3. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

   University essay from Högskolan i Skövde/Institutionen för handel och företagande

   Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
   Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

   Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE

5. 4. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Melody Fu; Agnes Polkander; [2023]
   Keywords : Compensatory Masculinity; Masculinity Threat; Product Gender; Misogyny; Retail;

   Abstract : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. READ MORE

6. 5. How Does  Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Chinonso David Ozioma; [2023]
   Keywords : ;

   Abstract : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. READ MORE