Essays about: "EFFECTIVENESS OF ONLINE COMMUNICATION"

Showing result 1 - 5 of 29 essays containing the words EFFECTIVENESS OF ONLINE COMMUNICATION.

  1. 1. Handling Cancel Culture online

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alice Berntson; Johanna Johnsson Belving; [2023]
    Keywords : Cancel culture; kriskommunikation; sociala medier; crisis communication; social media; Social Sciences;

    Abstract : Studien har som syfte att bidra till en större förståelse för mottagarperspektivet inom kriskommunikation för att kunna utveckla krisstrategier. Syftet är att förstå unga vuxnas uppfattning av fenomenet cancel culture och hur detta kan tas i beaktning för att motverka kris på sociala medier. READ MORE

  3. 2. Mitigating Resistance to Change: Face-to-Face versus Digital Communication Channels

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yuliia Hrabenko; Qiuji Chen; [2023]
    Keywords : Communication Channels Face-to-Face Communication Channel Digital Communication Channel Resistance to Change Readiness for Change Change Management; Social Sciences;

    Abstract : This study aims to discover the impact of face-to-face and digital communication channels on effective communication, focusing on their roles in mitigating resistance and creating readiness for change, ultimately leading to a reduction in resistance during change processes. The result is generated through a mixed method: literature research that reveals the role of communication in change processes, identifying key criteria of effectiveness of the communication that are used to analyze the effects of the channels; online surveys with 58 respondents to acquire the status quo of how individuals are communicated about changes, perceptions of advantages and disadvantages of the channels respectively, and the preference of communication channel that individuals would like to be communicated with; interviews with 10 professionals from diverse industries to acquire perceptions of communication channel effects from a managerial perspective, discovering complementary factors related to the effectiveness of communication. READ MORE

  4. 3. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age

    University essay from

    Author : Annie Elwin Segolsson; [2023]
    Keywords : Strategic communication; technology use; campaign effectiveness; demographic factors; Strategisk kommunikation; teknikanvändning; kampanj effektivitet; demografiska faktorer;

    Abstract : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. READ MORE

  5. 4. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bilal Mehdi; Adnan Kalim; [2023]
    Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

  6. 5. I don't want your apology

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Amanda Stenberg; Clara Carlberg; [2023]
    Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

    Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE