Essays about: "EKB model"

Found 2 essays containing the words EKB model.

  1. 1. The Online Consumer Decision Journey in the Cosmetic Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Hagander; Margret Rúnarsdóttir; [2016]
    Keywords : Community; Culture; EKB model; Consumer decision Journey; Reference Group; Opinion leader; User Generated Content; Word of Mouth; Vlogging; Consumer Involvement; YouTube; Social Sciences;

    Abstract : .... READ MORE

  2. 2. Social factors that influence consumers’ decisions when buying second-hand cars in China—Based on EKB model

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : XIANGYU WU; YI ZHENG; [2016]
    Keywords : Second-hand cars; social factors; EKB model; rank;

    Abstract : Today more and more people buy second-hand products on internet. As the typical durable goods, second-hand cars are very popular among consumers. In recent years, the sale of second-hand cars increases quickly in China. In addition, there is still potential in the second-hand market. READ MORE