Essays about: "ELLINOR ENGSTRÖM"

Found 2 essays containing the words ELLINOR ENGSTRÖM.

  1. 1. Horizontal brand extensions : the key factors of success

    University essay from Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan

    Author : Ellinor Engström; Hanna Svedman; [2011]
    Keywords : brand extension; horizontal brand extension; luxury brand extension; brand associations; brand universe; brand equity; brand image; brand identity; brand promise; storytelling; brand extension strategies; licensing; range brand platforms; implementation errors; key factors for successful brand extensions; brand positioning; branding umbrella;

    Abstract : Background: All brands need to keep moving and to keep building their stories by bringing new and exciting products or experiences. During the last twenty years, companies have been more and more convinced that their brands are among their most valuable resources and today we see an increasing trend of brand extension attempts, however with a significant number of failures, as well. READ MORE

  2. 2. Beläggningar -ett examensarbete i sammarbete med F.O.V Fabrics

    University essay from Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan

    Author : ANNIFRID OHLSSON; ELLINOR ENGSTRÖM; THERESA LILJA; [2010]
    Keywords : smart textiles; coating;

    Abstract : Bakgrund: F.O.V Fabrics har fått förfrågningar från sina kunder angående en beläggning som idag enbart finns pigmenterad. Kunder har efterfrågat en transparent variant av denna, vilken företaget nu vill undersöka möjligheterna för att förverkliga. READ MORE