Essays about: "ERICSSON s success in china"

Found 2 essays containing the words ERICSSON s success in china.

1. 1. Influential Factors of Foreign Market Entry Modes : A case of Swedish MNCs into the Chinese Market

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Berkan Basören; Michael Olugunna; [2012]
   Keywords : ;

   Abstract : Globalization has reduced the significance of geographical boundaries. Companies that successfully establish themselves in foreign markets experience many benefits. One of the key decisions in the process of foreign market entry is selecting market entry modes since selection of entry modes is a significant determiner in the success of company. READ MORE

3. 2. Getting dressed for success: - Designing organizational cultures in the Chinese context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Katja Larsson Westergren; [2007]
   Keywords : China; organizational culture; performance;

   Abstract : This thesis assesses the organizational culture of Swedish companies in the Chinese market by applying a China-specific model developed by Professor Carl Fey at the Stockholm School of Economics and professor Katherine Xin at the China Europe International Business School. The model is comprised of eight dimensions; mission, societal orientation, flat, feedback, involvement, speed, customer orientation and change. READ MORE