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Showing result 1 - 5 of 106 essays matching the above criteria.
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1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE
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2. How do Swedish SMEs overcome the barriers of open innovation in practice?
University essay from Umeå universitet/FöretagsekonomiAbstract : As the closed innovation model requires firms to be strongly reliant on their own R&D- capabilities in order to generate new innovations (van de Vrande et al., 2009, p. 425), a new approach has emerged over the last decade: The open innovation model. READ MORE
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3. A process to assess fossil-free transport transition pathways and develop a sustainability roadmap for transport purchasers
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Most (93%) of the greenhouse gas emissions in the transport sector come from road traffic in Sweden which includes passenger and freight transport activity (Trafikverket, 2022). The aim of this thesis was to understand pathways that transport purchasers can pursue to reach the fossil-free transportation goals from manufacturing plant to customer and to develop a process for assessing a market and developing a roadmap for achieving fossil-free transportation. READ MORE
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4. Kvalitetsutvärdering för operationell och strategisk verksamhetsutveckling av offentliga grönytor : en studie med utgångspunkt i NGSA Nordic Green Space Awards kvalitetsramverk
University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)Abstract : Nordic Green Space Award, (NGSA), var en kvalitetsutmärkelse, ett nätverk och ett kvalitetutvärderingsramverk (Lindholst et al. 2016). READ MORE
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5. Påverkas anknytningsbeteende hos hund av ägarens personlighet och/eller vuxna anknytningsstil?
University essay from SLU/Dept. of Clinical SciencesAbstract : Hunden kan skapa ett band med sin djurägare som är lika unikt som viktigt. Genom evolutionära anpassningar och selektiv avel och har flera förändringar skett som förändrat hundens morfologi, anknytningssystem och belöningssystem. Ett resultat av detta är bland annat hundens förmåga att forma anknytningsband till sin djurägare. READ MORE