Essays about: "EVELINA ANDILA"

Found 2 essays containing the words EVELINA ANDILA.

  1. 1. THE PRIPPS BLÅ CASE - THE FALL OF THE FAVOURITE

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : SELENA FRIDVAD; AGNES NILSSON; EVELINA ANDILA; [2018]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. Brand Personality Dimensions in Sweden - Developing a Brand Personality Scale among Swedish Consumers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Evelina Andila; Selena Fridvad; [2018]
    Keywords : Brand personality; Brand management; Culture; Consumer attitudes; Sweden; Business and Economics;

    Abstract : The purpose of this thesis is to examine how Aaker’s (1997) brand personality scale functions in a culture outside of its country of origin and develop a deeper understanding of how Swedish consumers ascribe commercial brands symbolic values in terms of human personality traits. The thesis applies a quantitative research approach where data aggregation and analysis is conducted in a total of three interlinked studies. READ MORE