Essays about: "EXAMPLE conclusion on tourism malaysia"

Found 1 essay containing the words EXAMPLE conclusion on tourism malaysia.

  1. 1. Country Branding in a Chinese Context: Using a Swedish Example

    University essay from Lunds universitet/Produktionsekonomi

    Author : Linnéa Hellberg; [2011]
    Keywords : Country Branding; Country-of-Origin; China; COO; Sweden in China; National Identity; Brand Image; Technology and Engineering;

    Abstract : Problem Discussion Globalization and social media are factors that enhance the importance for countries to communicate their identity. The dynamics of competition has changed and in order to improve economic performance, attract tourism, trade and investment opportunities a strong country brand is needed. READ MORE