Essays about: "EXPANDING MARKET"

Showing result 1 - 5 of 245 essays containing the words EXPANDING MARKET.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 2. Planting the seed in the storm: How FoodTech start-ups use crises to diffuse their offering

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Gordon Gausmann; Lucas Käfer; [2023]
    Keywords : Market-shaping; Market-shaping process; Crises; Start-ups; Food market;

    Abstract : With the Covid-19 pandemic, the war in Ukraine, and inflationary pressures, the world has experienced significant crises unfolding right after another in the recent past. Start-ups, being impacted not the least, need to understand how they can use such stormy times to advance market formations beneficial for them. READ MORE

  4. 3. Nordic Banks’ Internationalization Process and Their Effectiveness in the Digital World

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Alexis Baray; Jacob Levander; Caroline Westerberg; [2023]
    Keywords : Internationalization; Banks; Entry modes; Digitalization; Effectiveness; Fintech; Assessment;

    Abstract : In the last couple of decades internationalization of firms has increased all over the world, and banks are not an exception. Different factors are impacting the decision of entering a new market and digitalization is certainly one of the main factors contributing to the internationalization process. READ MORE

  5. 4. Managing the procurement process during scale-up: A case study of a European Battery Manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Lisa Bergqvist; Sofia Holm Öste; [2023]
    Keywords : procurement process; purchasing; expansion framework; battery manufactures; scale-up; ramp-up; Inköpsprocess; expansion ramverk; batteritillverkare;

    Abstract : The European battery market is in rapid growth and the industry actors are ramping up production as well as exploring international expansion opportunities. However, due to the relative novelty of the industry in Europe, there is a lack of benchmark companies and established frameworks for successful expansion. READ MORE

  6. 5. Driving Factors Behind Airbnb Pricing - A Multilinear Regression Analysis

    University essay from KTH/Matematisk statistik

    Author : Johan Flöjs; Jonathan Herrgård; [2023]
    Keywords : Regression Analysis; Applied Mathematics; Airbnb; Regressionsanalys; Tillämpad Matematik; Airbnb;

    Abstract : With a high increase of users in the world's ever expanding sharing economy, Airbnb has become a customary solution in short term rentals of accommodations. In this market, it is the host's job to choose a pricing which sufficiently corresponds to what tenants are willing to pay. READ MORE