Essays about: "East Asian COO effect"
Found 1 essay containing the words East Asian COO effect.
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1. Country-of-origin effect: Expanding brands from Taiwan to Lithuania
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE
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