Essays about: "Ebba Österlund"

Found 2 essays containing the words Ebba Österlund.

  1. 1. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ebba Österlund; Sofia Lindborg; [2023]
    Keywords : Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

    Abstract : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. READ MORE

  3. 2. Beyond the Choice - A quantitative study on the ultimate impact of default delivery options on customer choice satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Österlund; Sara Hedman; [2021]
    Keywords : Consumer behavior; Last-mile delivery; Nudging; Default option; Choice satisfaction;

    Abstract : The dramatic rise of e-commerce has put pressure on online retailers to reduce the CO2 emissions of their increasing last-mile deliveries. One strategy retailers might apply in this context is the use of green defaults to push the customer's choice of delivery mode in a more sustainable direction. READ MORE