Essays about: "Ebba Berbres"

Found 1 essay containing the words Ebba Berbres.

  1. 1. DIGITALIZING FOR SURVIVAL : A CASE STUDY OF POSITIONING IN THE DIGITAL REVOLUTION OF BANKS

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Olivia Lundholm; Ebba Berbres; [2019]
    Keywords : Positioning; Sustainable Competitive Advantage; Digitalization; Dynamic Capabilities; Organizational Identity;

    Abstract : The Swedish banking sector is facing a crossroad. The services that once were at the core of the banking industry are being challenged by technological innovations, and the previously so stable industry sees new competitors enter the market. READ MORE