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Found 2 essays matching the above criteria.

1. 1. Scaling With Purpose: Exploring the Dynamics of Corporate Purpose Implementation. A Single Case Study on the Role of Organizational Growth in Corporate Purpose Implementation at a Startup When Scaling

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ebba Berbres; Nadine Alexandra Kranck; [2023]
   Keywords : corporate purpose; corporate purpose implementation; organizational growth; startup; scaling startup;

   Abstract : Corporate Purpose has emerged as an evident management trend of the 2020s. Nevertheless, the concept and its implementation in practice are still characterized by much intangibility and ambiguity. READ MORE

3. 2. DIGITALIZING FOR SURVIVAL : A CASE STUDY OF POSITIONING IN THE DIGITAL REVOLUTION OF BANKS

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Olivia Lundholm; Ebba Berbres; [2019]
   Keywords : Positioning; Sustainable Competitive Advantage; Digitalization; Dynamic Capabilities; Organizational Identity;

   Abstract : The Swedish banking sector is facing a crossroad. The services that once were at the core of the banking industry are being challenged by technological innovations, and the previously so stable industry sees new competitors enter the market. READ MORE