Essays about: "Eber Andres DeLeon"

Found 1 essay containing the words Eber Andres DeLeon.

  1. 1. Overlapping B2B and Family Business Marketing : A Study about Family and B2B Firms Exhibiting at Bilsport Performance and Custom Motor Show

    University essay from Internationella Handelshögskolan; IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Brian André Kervaire Orellana; Eber Andres DeLeon; [2009]
    Keywords : Trade Shows; Family Business; Business-to-Business Marketing; Custom Motor;

    Abstract : Background: Family Businesses’ way of doing marketing has similarities with B2B marketing. Usuallyfamily firms focus on what they have traditionally done well and diversify in related areas using their knowledge of how to perform in certain markets with certain customers and by offering certain productsand services. READ MORE