Essays about: "Eco-Labeling"

Showing result 1 - 5 of 13 essays containing the word Eco-Labeling.

1. 1. Does Brand Personality Beat Sustainability Claims?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
   Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

   Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

3. 2. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden

   University essay from Umeå universitet/Företagsekonomi

   Author : Mahabubul Alam; [2021]
   Keywords : Environmental sustainability; Green marketing; organic food; KRAV certificate; eco labeling; Small and medium-sized enterprises SME ; Corporate social responsibility CSR ; Sustainable development.;

   Abstract :  Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE

4. 3. Exploring labeling for ecosystem services and biodiversity : a Q study with the German food-processing industry

   University essay from SLU/Dept. of Economics

   Author : Andrej Hagenmüller; [2020]
   Keywords : agriculture; EU; food; label; multi-stakeholder approach; Q methodology; viewpoints;

   Abstract : Agriculture contributes to the deterioration of ecosystem services and the loss of biodiversity. Policy measures to combat these problems are often ineffective. Eco-labeling can help to involve consumers for increasing the share of products addressing ecosystem conservation. READ MORE

5. 4. Eco-labeling organizations and the credibility debate in International Relations

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Svetoslava Stoyanova; [2019]
   Keywords : eco-labeling; certification; Green theory; Neoliberalism; IR; IBP; QCA; Verra; CRI; procedural credibility; greenwashing; gatekeeping;

   Abstract : The main purpose of this thesis is to explore the relationship between best practice adherence and the ownership status of an eco-labeling organization. The research question that is aiming to answer is what key factors most often explain differences in the level of credibility between for-profit carbon management eco-labels and not-for-profit carbon management eco-labels in transnational environmental governance. READ MORE

6. 5. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

   University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

   Author : Basharat Ali; [2019]
   Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

   Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE