Essays about: "Eco-branding"

Found 5 essays containing the word Eco-branding.

1. 1. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

   University essay from Göteborgs universitet/Graduate School

   Author : Junru Li; Maria Cristina Mincic; [2020-06-25]
   Keywords : co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

   Abstract : Purpose The purpose of this study is to explore the factors that influence consumers’ purchase intention of co-branded products with eco-labels in the clothing industry and to what extent these factors affect consumers’ purchase intention. The study fills in a research gap by also investigating the result of the co-branding on the purchase intentions of the consumers. READ MORE

3. 2. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Khalida Akter; [2020]
   Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

   Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

4. 3. The retailing paradox : a study of the green market development in food retailing

   University essay from Högskolan Kristianstad/Avdelningen för Ekonomi och arbetsliv

   Author : Kristina Jovanovic; [2017]
   Keywords : Corporate social responsibility; CSR labeling; food retailing; private eco- branding; green market development;

   Abstract : CSR has become an important issue in the business practices of retailers worldwide. When it comes to the food sector, retailers are expected to adopt CSR practices and influence their consumers and supply chains to behave in a socially responsible way. READ MORE

5. 4. Malmös tårar : en diskursanalys i eco-branding av Malmö

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Ebba Landén Helmbold; [2017]
   Keywords : stadsprofilering; eco-branding; planering; nyliberalism; Malmö; hållbar utveckling; stadsomvandling; stadsutveckling; governance;

   Abstract : Malmö är en post-industriell stad vars trygghet länge legat i just industriverksamheten vilken präglat staden sedan 1800-talets mitt (Anderson, 2014:11). Men Malmö har likt många andra industristäder i väst fått utstå extrema motgångar till följd av händelser globalt – ekonomiska kriser och globaliseringen har gjort att industriverksamheten fått se sig skral i konkurrens med andra industristäder i världen (Dannestam, 2009; Hedlund & Montin, 2009; Anderberg & Clark, 2013; Anderson, 2014; Nylund, 2014; Holgersen & Malm, 2015). READ MORE

6. 5. Malmö's Eco-branding to the Chinese public : a Shanghai Expo case

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Yurong Chang; [2011]
   Keywords : Shanghai Expo; Malmö; experiencescape; eco-branding; city branding; Chinese public; cultural analysis; trialectics of space; urban sustainability; MACA; Cultural Sciences;

   Abstract : This thesis is a documentation as well as a reflection on the participation of Sweden‘s third most populous municipality, Malmö, in Shanghai‘s World Exposition (Expo) during summer 2010. Based on my own involvement as a staff member for 1.5 months, in the thesis I wish to explore eco-branding at Malmö‘s official showcase (Malmö Case). READ MORE