Essays about: "Eco-conscious apparel"
Found 1 essay containing the words Eco-conscious apparel.
1. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned BehaviorUniversity essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi
Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE