Essays about: "Ecommerce"

Showing result 11 - 15 of 78 essays containing the word Ecommerce.

  1. 11. "All eCommerce actors will be slaves under Amazon..." : - A study on how Amazon has affected Swedish eCommerce and their defensive marketing strategies.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Oskar Elfström; Hans Tam; [2021]
    Keywords : E-commerce; Defensive Marketing Strategies DMS ; Amazon; New Market Entry.;

    Abstract : Increased competition by new market entries has long been studied with defensive marketing strategies (DMS) being identified as one of the ways of combating a new competitor. There is limited research concerning the Swedish eCommerce business landscape and its competitive environment and adding the fact that Amazon, in late 2020, launched in Sweden this study aims to outline what DMS Swedish eCommerce businesses have implemented as a result of Amazon’s entry. READ MORE

  3. 12. Dark Patterns in Swedish Ecommerce Websites

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : William Neem Laahanen; [2021]
    Keywords : Dark Patterns; User Experience; Persuasive Design; Human-Computer Interaction; Ecommerce; Online Shopping;

    Abstract : Dark patterns are a type of user experience technique and persuasive design where, with the help of knowledge about human behavior, a design has been created that enables users or customers to make disadvantageous decisions that you would not otherwise have made. One of the areas in which dark patterns have come to be used is ecommerce websites. READ MORE

  4. 13. Hur kan landskapsarkitekten använda strategisk framsyn för att möta framtidens behov? : användning av strategisk framsyn och scenarioplanering inom landskapsarkitektur

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Nina Littmann; [2021]
    Keywords : strategisk framsyn; scenarioplanering; butiksdöd; landskapsarkitektur; framtidsstudier;

    Abstract : Trenderna i samhället i Sverige i dag med digitalisering och näthandel indikerar att det kan komma att ske en ändring i hur vi kommer att använda stadskärnan i framtiden. Ungefär var tionde butik, motsvarande ungefär 5000 butiker, har försvunnit inom detaljhandeln de senaste sex åren. READ MORE

  5. 14. 3D Product Display in eCommerce websites : Study on the impact of 3D product display for the online user experience

    University essay from Jönköping University/Tekniska Högskolan

    Author : Wen Ya; Yihan Xing; [2021]
    Keywords : ;

    Abstract : .... READ MORE

  6. 15. Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Elin Enlund; Jennie Nilsson; [2021]
    Keywords : The fashion industry; sustainability; packaging; e-commerce; drivers; institutional logics; barriers; product development; decision-making; LCA; platform; B2B.; Modeindustrin; hållbarhet; förpackningar; e-handel; institutionella parametrar; barriärer; produktutveckling; beslutsfattande; plattform; B2B;

    Abstract : Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. READ MORE