Essays about: "Eddie Lindström"

Found 2 essays containing the words Eddie Lindström.

  1. 1. Dare to integrate differently : A process case study of integrating knowledge differences to achieve complementarity within M&A

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Eddie Lindström; Nitsara Saeng-Uthat; [2023]
    Keywords : M A integration; Knowledge integration; Knowledge transfer; Relatedness; Complementarity; Similarity;

    Abstract : Purpose: This paper aims to shed light on the process involved in acquiring and integrating complementary knowledge. The process model is based on a theoretical review of literature on complementarity in M&A’s, firm relatedness and knowledge integration. READ MORE

  3. 2. Perceived Greenwashing: A Study of Attitudes

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Simon Johansson; Eddie Lindström; Junjie Liu; [2020]
    Keywords : ;

    Abstract : The purpose of this thesis is to explore how brand attitude relates to perceived greenwashing. Brand attitude is connected to the attitude towards the advertiser and perceived greenwash from consuming green advertisement is directly related to the attitude towards that ad, it becomes relevant to explore how brand attitude influences perceived greenwash. READ MORE