Essays about: "Edgar Leon"

Found 1 essay containing the words Edgar Leon.

  1. 1. Utilizing entrepreneurs’ cultural capital as marketing strategies in the restaurant industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Edgar Leon; David Marriaga; [2016]
    Keywords : immigrant entrepreneurs; cultural capital; marketing strategies; marketing acculturation.; Business and Economics;

    Abstract : Immigrant entrepreneurs who get involved in the restaurant industry face different challenges to promote their restaurants and attract new customers. However, immigrant entrepreneurs’ cultural capital is an important asset that can be exploited to overcome these challenges. READ MORE