Essays about: "Edouard COGNE"

Found 1 essay containing the words Edouard COGNE.

  1. 1. Marketing Opportunities for Companies Back-shoring to France

    University essay from Företagsekonomiska institutionen

    Author : Edouard COGNE; Arnaud GUYARD; [2012]
    Keywords : Back-shoring; Marketing communication; Media; Country of origin; Sustainable development; Political intervention;

    Abstract : Purpose of this paper: This paper aims at studying which marketing opportunities companies back-shoring to France can leverage through Mass Media communication. Design/methodology/approach: 2 analyses are performed: a Media analysis studies the message that is sent to consumers. READ MORE