Essays about: "Eduardo Guerrero"

Found 1 essay containing the words Eduardo Guerrero.

  1. 1. Influence of Social Media on Brand Awareness : A Study on Small Businesses

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Naveed Ahmad; eduardo Guerrero; [2020]
    Keywords : Social Media Marketing; Small Businesses; Brand Awareness; Advertisements;

    Abstract : Title: Influence of Social Media on Brand Awareness: A Study on Small Businesses Authors: Eduardo Guerrero, Naveed Ahmad Supervisor: Maria Fregidou-MalamaExaminer: Daniella Fjellström Date: 2020 – January Aim: The aim of this research study is to find the influence of social media marketing in smallbusinesses to create or increase brand awareness. Additionally, this study will analyze the rolethat social media platforms have in the relationship between customers and companies after theyare aware of the brand. READ MORE