Essays about: "Eduards Lejins"

Found 1 essay containing the words Eduards Lejins.

  1. 1. Great minds drink alike - why collaboration persists in mature market niches

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Niklas Aarnio; Eduards Lejins; [2020]
    Keywords : niche markets; alliances; resource based view;

    Abstract : This paper focuses on persistence of collaboration in the context of a market niche in a mature market. It is often assumed that after initial market creation, as the niche matures, the importance and prevalence of cooperative activities diminishes. READ MORE