Essays about: "Edward Taifa Defuro"

Found 1 essay containing the words Edward Taifa Defuro.

  1. 1. Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Aleksi Ojala; Edward Taifa Defuro; [2020]
    Keywords : Private Branding; Customer Engagement; Brand Engagement; Entrepreneur Branding; Private Entrepreneurs;

    Abstract : The aim of this study is to investigate how self-employed entrepreneurs create and manage their brands and how the entrepreneurs engage customers to their brands in online and offline contexts. Furthermore, the viewpoints of entrepreneurs towards branding will be explored To answer the research question, a qualitative, multiple case study was conducted. READ MORE