Essays about: "Effective Followers"

Showing result 1 - 5 of 29 essays containing the words Effective Followers.

  1. 1. A Qualitative Analysis of the Impact of Artificial Intelligence (AI) Adoption (Focusing on Machine Learning (ML)) on the Organizational Capabilities of the Telecom Industry in Sweden and Finland

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Neeraj Verma; [2023]
    Keywords : AI; R D; Industry 4.0; Qualitative Analysis; Innovation; Machine Learning; Business Performance; People and Culture; Process and Organization; Telecom; Technology.;

    Abstract : The German government's "Industry 4.0" paradigm transforms technology application across domains using real-time data and connectivity. The telecom sector's reliance on digital, software-driven infrastructure for real-time data and connectivity is paramount. READ MORE

  3. 2. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zixiong Chen; Yidi Mao; [2023]
    Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

    Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

  4. 3. Silent Followers! : A Qualitative Study on the Factors Behind Low Comment Engagement Among Luxury Brand Followers on Instagram

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Lara Kayyal; Shahed Karkoor; [2023]
    Keywords : Instagram; Follower Engagement; Algorithm; Social media; Luxury brands.;

    Abstract : This research explores the reasons why followers of luxury brand Instagram accounts engage less frequently through commenting despite having a large number of followers. The study addresses the research question: "Why do Instagram followers of the luxury brand engage less through comments despite having a large number of followers?". READ MORE

  5. 4. Becoming a New Voice of Feminism : A Critical Discourse Analysis of Rupi Kaur’s Feminist Instapoetry

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Marieke Danne; [2023]
    Keywords : Instapoetry; Rupi Kaur; feminism; network society; intersectionality;

    Abstract : This thesis aims to find out how Rupi Kaur became a new voice of feminism. Research has shown that “social media can be capable of advancing the feminist movement by bringing greater visibility to women’s rights issues [and] facilitating effective communication” (Kamei, 2022). READ MORE

  6. 5. I don't want your apology

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Amanda Stenberg; Clara Carlberg; [2023]
    Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

    Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE