Essays about: "Effects Models in Advertising"

Showing result 1 - 5 of 9 essays containing the words Effects Models in Advertising.

  1. 1. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  3. 2. Who run the world? Girls! - A quantitative study of the effect of femvertising on women

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Desirée Hylander; Elin Svanberg; [2016]
    Keywords : Femvertising; Stereotypes; Extended effects; Attitude; Third person effect;

    Abstract : Femvertising is a relatively new concept referring to female empowerment advertising. It has gained not only more attention and exposure within advertising (e.g. Dove's Real Beauty, Always' Like A Girl, and Lindex' Bravolution), but has also proven to be financially effective for firms. READ MORE

  4. 3. Women's Reactions to Sexy Female Models - A Quantitative Study in an Online Apparel Retail Setting

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Barrebo; Hanna Metsis; [2015]
    Keywords : Sexual appeals; Sex in advertising; Sexual movement; Nudity; Online retail;

    Abstract : This thesis explores how female sexual appeals in advertising affect female consumers. The effects on arousal levels as well as respondents' affective, cognitive and conative responses were examined. Two commonly used types of sexual appeals were studied: sexual movement and nudity. READ MORE

  5. 4. Attraction, Aesthetics and Advertising. An Interdisciplinary Look at the Presentation of "Ugly Models".

    University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

    Author : Marina Buller; [2014]
    Keywords : Ugly Models; Karl Rosenkranz; caricature; grotesque; advertising; Arts and Architecture;

    Abstract : To attract and to appeal to their consumers, designs and concepts of advertisements continually have to be changed in an industry that is saturated with similar campaigns. In this thesis, I analyse how this change is created through the depiction of “ugly models”. READ MORE

  6. 5. Retouched! A quantitative study on how the digital modification of models in print advertisements affects consumer reactions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Madalina Kmen; Andrea Weinzirl; [2013]
    Keywords : retouching; advertising effectiveness; female model attractiveness; Photoshop practices; decorative models;

    Abstract : The display of highly attractive models in advertising and the negative psychological effects the exposure to such unattainable beauty ideals has on consumers is a controversial topic that is widely discussed in literature. Current scandals related to digitally manipulating models fuel the debate. READ MORE