Essays about: "Effectuation"
Showing result 21 - 25 of 50 essays containing the word Effectuation.
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21. Marketing and Effectuation: A Study of Marketing Practices Among Swedish Microbreweries
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The present study aims to analyse the marketing strategies of Swedish microbreweries and relate them to the entrepreneurial principles of effectuation and causation. The authors investigated eight microbreweries in Mälardalsregionen of Sweden, conducting interviews with members of the founding team or the management team at the microbreweries. READ MORE
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22. Celebpreneurship : The Evolvement of Entrepreneurship through Celebrification
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : This study investigates and aims to capture a new phenomenon: “celebpreneurship”, a new form of entrepreneurship emerged through the celebrification process. Where ordinary individuals transform into celebrities, and become entrepreneurial when they reach certain amount of “well-knowness”, in order to monetize their activities. READ MORE
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23. Diamonds are made under pressure : Unravelling the phenomenon of transnational entrepreneurs with a refugee background through the lens of effectuation
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Sweden is today faced with one of the most extensive refugee waves in the history of the nation. The refugees’ attain valuable competences which are not being exploited, and alienation is becoming a serious societal problem. Researchers have stressed the importance of entrepreneurship and its positive effects on national socio-economic growth. READ MORE
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24. Opportunity evaluation in a research based spin-off : Causation and Effectuation perspectives on entrepreneurial logic
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This study explores the entrepreneurial logic applied in the opportunity evaluation phase in a research-based startup company (RBSO) faced with multiple business opportunities recognized by external actors. Entrepreneurial logic, measured through the enactment of entrepreneurial behavior, is investigated from the theoretical perspectives of causation and effectuation. READ MORE
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25. Entrepreneurs and the internationalization of a born global firm : The role of the entrepreneur in the early and rapid internationalization of born globals: the case of Swedish companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background and Problem: The number of companies aiming at operating in the international markets right after their inception is at constant growth. According to Knight and Cavusgil (2004), these firms, which are quite often small and technology-oriented, have the tendency to adopt a global market vision from the initial stage of company’s establishment. READ MORE