Essays about: "Elda Ali"

Found 1 essay containing the words Elda Ali.

  1. 1. Family buying behaviour : parents’ perspective of children influence on their buying behaviour

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Elda Ali; Tereza Kerpčarová; [2019]
    Keywords : Family Buying Behaviour; Influence Strategies; Family Structure; Number of Children; Age of Children; Aggressive Strategy; Persuasion Strategy; Rational Strategy; Knowledge Strategy; Emotional Strategy;

    Abstract : Even though power and influence of children on family buying behavior is growing little is known about their involvement. Previous studies of family and household consumption often neglect the role of children in decision-making, but nowadays, children are becoming one of the most powerful influencers in family buying behavior. READ MORE