Essays about: "Eleanor Lichtenstein"

Found 1 essay containing the words Eleanor Lichtenstein.

  1. 1. GONE IN 60 SECONDS? - Crisis management in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Eleanor Lichtenstein; Emelie Söderström; [2013]
    Keywords : Social Media; Facebook; Flash Crises; crisis managment; electronic word of mouth;

    Abstract : The spring of 2013 has seen a spurge of discussion concerning web-hate, where both individuals and companies have been affected. Social media presents opportunities to build customer relationships, but besides inviting users to like, share and comment on a brand's fan page, companies' presence on Facebook has made complaints and criticism public. READ MORE