Essays about: "Electronic Customer Relationship Management eCRM"

Found 5 essays containing the words Electronic Customer Relationship Management eCRM.

1. 1. eCRM features and customer loyalty : A qualitative study within the video streaming industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Millie Karphammar; Jennifer Brettschneider; [2021]
   Keywords : eCRM; CRM; customer loyalty; video streaming industry;

   Abstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE

3. 2. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
   Keywords : Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

   Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE

4. 3. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pensiri Puengprakiet; Mingruedee Mettagarunagul; [2011]
   Keywords : eCRM; impact of eCRM; eCRM performance; relationship of eCRM; eCRM practice;

   Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE

5. 4. Electronic Customer Relationship Management (eCRM) from the Perspective of Two Banks with Online Marketing in Pakistan : case of HSBC PK and Standard Chartered Bank PK

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Shakoor Abdul; [2011]
   Keywords : Electronic; Customer; Relationship; Management;

   Abstract : This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. READ MORE

6. 5. Data Mining and Mobile CRM : An Update

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mohammad Turk; [2007]
   Keywords : mobile customer relationship management mCRM ; electronic customer relationship management eCRM ; short messaging service SMS ;

   Abstract : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. READ MORE