Essays about: "Electronic Word of Mouth eWOM"

Showing result 16 - 20 of 38 essays containing the words Electronic Word of Mouth eWOM.

1. 16. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Johan Klingstedt; Sandra Naderi; [2020]
   Keywords : Electronic Word-of-Mouth; Brand Attitude; Subjective Norms; Purchase Intentions; Online Makreting; Social Media;

   Abstract : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). READ MORE

3. 17. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
   Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

   Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE

4. 18. Effect of eWOM on consumers purchasing decision making process

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Mohamad Alkhalil; [2019]
   Keywords : ;

   Abstract : People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Internet age. READ MORE

5. 19. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Araz Jamshidi; Oliver Östensen; [2019]
   Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

   Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE

6. 20. Social Neworking Sites’ influence on purchase intentions : Qualitative study on their holistic influence on the users

   University essay from Umeå universitet/Företagsekonomi

   Author : Moritz Lang; [2018]
   Keywords : ;

   Abstract : This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase intentions. The topic is highly relevant as SNS receive more and more attention from brands which try to take advantage of the recent growth of the platforms and their ever-increasing popularity among people all around the world. READ MORE