Essays about: "Electronic word of mouth eWOM"
Showing result 1 - 5 of 34 essays containing the words Electronic word of mouth eWOM.
-
1. The Impact of Instagram Influencers on Consumer Purchasing Intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: (05/01/22) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Las Amin, Saad Husseino, Nour Kellawi Title: The Impact of Instagram Influencers on Consumer Purchasing Intention Supervisor: Noushan Memar Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions? Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce. Method: Qualitative research using focus group method for data collection and analysis. READ MORE
-
2. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. READ MORE
-
3. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers
University essay from Umeå universitet/Företagsekonomi; Umeå universitet/FöretagsekonomiAbstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE
-
4. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.
University essay from Umeå universitet/FöretagsekonomiAbstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE
-
5. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. READ MORE
