Essays about: "Electronics e-tailing"

Found 1 essay containing the words Electronics e-tailing.

  1. 1. Private Labels in the context of electronics e-tailing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Saratol Thörn; [2013]
    Keywords : Electronics e-tailing; Private labels; Manufacturer brands; Brand equity; Customer-based brand equity;

    Abstract : The private label has become an integrated part in contemporary markets. Even so, the use of private labels in electronics e-tailing is unexplored ground. In recent years practitioners have realized the potential but few firms have developed an understanding of the effects private labels have on the company and the industry as a whole. READ MORE