Essays about: "Elements of the Marketing concepts"

Showing result 1 - 5 of 25 essays containing the words Elements of the Marketing concepts.

  1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  3. 2. Love is all you need - Defining the concept of love brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
    Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

    Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

  4. 3. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Miriam Latifa Janet Balegh; Elin Magnusson; [2022]
    Keywords : Influencers. Human brand. Brand development. Marketing. Social media. Co-branding.;

    Abstract : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. READ MORE

  5. 4. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  6. 5. The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Joanna Pilawa; Federica Piccone; [2020]
    Keywords : manufacturing process; perceived innovativeness; perceived quality; Business and Economics;

    Abstract : Title: The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries. READ MORE