Essays about: "Elena Nedbaylo"

Found 1 essay containing the words Elena Nedbaylo.

  1. 1. Art or Design: Art Infusion in Product Design

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Max Doherty; Elena Nedbaylo; [2013]
    Keywords : Art infusion; Product design; Advertising;

    Abstract : In this paper, we seek to reach further insights into the concept known as art infusion. More specifically, we seek to study whether the framing of a product's design as art in advertising will affect consumers' perception and evaluation of that product. READ MORE