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1. 1. Cross-functional collaboration in high-tech startups pursuing the lean startup strategy

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elena Volkova; Kristin Holvid; [2013]
   Keywords : cross-functional collaboration; cross-functional integration; lean startup concept; marketing-engineering collaboration; high-tech startup;

   Abstract : The research presented in this thesis is focused on high-tech startups pursuing a strategy referred to as the "lean startup concept". In order for this concept to be effective, cross-functional collaboration between marketers and engineers is required. READ MORE