Essays about: "Elgiganten"

Found 3 essays containing the word Elgiganten.

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 2. RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Tina Mohammadi; [2020]
    Keywords : Customer Experience; Customer relationship; E-commerce; Customer service; Physical stores; Retail industry; Consumer electronics; Elgiganten; CRM;

    Abstract : Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. READ MORE

  4. 3. Integrating Purchasing and Logistics : An exploratory study of the wholesaling companies The Body Shop, Hälsokostcentralen (HKC), Mekonomen, Elgiganten and ICA

    University essay from Ekonomihögskolan, EHV

    Author : Hans Petersson; Henrik Andersson; Örjan Terén; [2006]
    Keywords : Purchasing; Logistics; Wholesaling companies; Integration;

    Abstract : Two of the most important internal functions within a company, which have gained increased importance, are purchasing and logistics. Purchasing and logistics both contribute to the competitiveness of an organisation by conducting different value adding activities separately. READ MORE