Essays about: "Elias Lindskog"

Found 2 essays containing the words Elias Lindskog.

1. 1. Laws of attraction: Personality, trust and affect in corporate images

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elias Lindskog; Ralph Segervik; [2014]
   Keywords : corporate identity; brand personality; brand trust; brand affect; employer branding;

   Abstract : With steadily increasing competition on the talent acquisition market and a contemporary normative surge of management control in organizations, still recruitment practices are based on easily measurable methods of selection. In the light of this background, attitudes to future employers based on communicated corporate identities are examined. READ MORE

3. 2. Customer movement management in a retail setting: An explorative study of customer movement management at IKEA

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elias Lindskog; Niklas Martinsson; [2012]
   Keywords : Store design; Planned walkway; Customer movements; Spontaneous purchases; IKEA;

   Abstract : The designs of stores do seem to be an area of non-interest in general. Providing the right good at the right price should be enough. Still, we are exposed to different kinds of physical impressions when entering a store. The actual effects of those impressions are not well documented in research. READ MORE